WHO IS IDA?
At our core, we exist to prioritize high performance and comfortable footwear for athletes who have traditionally been an afterthought. Whether you’re a weekend warrior or an elite athlete, we believe you should have greater choice and access to the best equipment when you step onto the field. So how did it all start? At the top of a mountain.
Co-founder, Laura Youngson, is a STEM advocate, TED speaker, and four-time Guinness World Record Holder. She’s always been drawn to the power sport had in bringing people together and in 2017, she set out to make make a lasting mark in the game she loves.
THE WORLD RECORD
In 2017, Laura led a group of women to the top of Mt. Kilimanjaro to play a record-breaking football match with Equal Playing Field and highlight gender inequalities in sport. During the quest to play the highest altitude football match ever, Laura discovered a common problem facing female players all over the world: their boots were made for men (or kids) and left their feet in pain long after the final whistle blew.