• You Asked, We Listened!

    You Asked, We Listened!

    Despite a difficult 2020 in so many ways, our silver lining has been connecting with this community who shares our desire to give more choice to underserved athletes. We are super excited to introduce our latest release...
  • We’re Going to America

    We’re Going to America

    That’s right, Ida Squad! After a challenging, rewarding, and downright weird year, things are looking up for women’s footwear in 2021. 
  • The 4 main differences between men and women’s soccer boots soccer players need to know

    The 4 main differences between men and women’s soccer boots soccer players need to know

    Women’s soccer is having a moment in Australia. The Matilda’s came second in a recent survey ranking the emotional connections fans have with Aussie teams, and Australia and New Zealand have just won the joint bid for the 2023 World Cup. Soccer is now the most popular team sport for girls in Australia and more and more women are getting involved in the game,...
  • We love Steph Curry, but there's a broader issue here.

    We love Steph Curry, but there's a broader issue here.

      The beautiful thing about running a women’s sporting footwear company is whenever something happens in women’s sports, five people are sure to email it you. So it was with the Steph Curry and his response to nine-year-old fan Riley this week on Instagram. Whilst it was predictably disappointing that the shoes weren’t available in the girls’ section of the Under Armour website to...
  • The Company We Want to Build - Putting Communities and Culture First

    The Company We Want to Build - Putting Communities and Culture First

      For those of you who haven’t been following my crazy startup journey over the course of the past 4 months, I want to tell you about the company we are trying to build. My business partner (Laura Youngson), myself and our rapidly expanding team of experts are building a football boot for women, that we’re planning to launch on Kickstarter at the end...
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